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Iceland Ireland Charity Page
Charity Hero

At Iceland Foods Ireland, we understand the importance of supporting our local communities.

That’s why, in 2017, we chose The Alzheimer Society of Ireland to be our chosen charity partner; not only to raise vital funds for dementia services across Ireland, but also to create a culture change within the company in how we think, speak and act about dementia.

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Over the past number of years, we have taken huge steps towards becoming a dementia friendly organisation by making every one of our 400 frontline staff a Dementia Friend. This means that whenever a person with dementia walks into any of our stores, they’ll receive the support needed to have a stress-free and positive shopping experience.

Iceland colleagues were extremely passionate about our chosen cause and unprecedented levels of staff engagement meant that we raised an incredible amount of money for vital dementia services across our stores throughout Ireland. Sponsorship and further fundraising activities like our sponsorship of Tea Day for the 'Alzheimer Society of Ireland' means we are can continue to raise much needed funds towards dementia services and research across Ireland.

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We are committed to making the retail sector more welcoming to those affected by dementia. One in three of us will know someone who has been diagnosed with dementia, that could be your mother, father, uncle, aunt, sibling or friend. The money generated from our ongoing partnership with The Alzheimer Society of Ireland will make a real and lasting difference to the lives of people with dementia around the country.

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