Over the past number of years, we have taken huge steps towards becoming a dementia friendly organisation by making every one of our 400 frontline staff a Dementia Friend. This means that whenever a person with dementia walks into any of our stores, they’ll receive the support needed to have a stress-free and positive shopping experience.
Iceland colleagues were extremely passionate about our chosen cause and unprecedented levels of staff engagement meant that we raised an incredible amount of money for vital dementia services across our stores throughout Ireland. Sponsorship and further fundraising activities like our sponsorship of Tea Day for the 'Alzheimer Society of Ireland' means we are can continue to raise much needed funds towards dementia services and research across Ireland.
